2020-2021 Summary – The first MAPL!e Grant took place from November 2020 to March 2021. It was such a success that by artists demands the program was extended until April 30th, 2021, with over $20,000 being offered for free uploads to 450 new users who uploaded approximately 4,000 songs into the system at no cost.
We hosted approximately 15 different training sessions, often partnering with the provincial or national associations. We presented to an estimated 800 participants between November 1st and April 28th.
The NCRA/ANREC is bringing back the MAPL!e Grant back! August 1st, 2021 to January 31st, 2022.
The NCRA/ANREC (Non-profit radio in Canada) has set up a system (!earshot Distro) that allows artists and labels to upload their music and submit it directly to 100+ radio stations and their programmers. This new system is a non-profit system and replaces the need to send CD’s or unsolicited emails. As a member of most provincial or national music associations (see list below), The MAPL!e Grant 2021 offers a 25% discount to your members. It also offers you the opportunity to earn 25% revenue on all uploads, or designate your earnings back to your members giving them a 50% discount. We are offering this to all music associations, including local chapters and genre-based groups.
We know artists are struggling to share their music due to COVID-19 (stations are not accepting CDs), there is no cheap distribution system (commercial alternatives cost $500+) and we want to reduce the environmental impact of mailing content. As such, we have teamed up with almost all the national and provincial associations to offer this great opportunity to all musicians in Canada.
The NCRA / ANREC recognizes the need to support under-represented artists and musicians and has introduced self-identification to help with discoverability:
Artists may choose to self-identify for discoverability or drill down into all the sub and hyper genres for unique music styles. The CRTC requires radio to use a set of music and spoken word content categories as a way for programmers to highlight local content and musicians. Our sector faces challenges including the geography, loss of live venues and the drastic loss of the local print publications which were key to seeking out our new music and features of artists. The internet improves reach but not locality. Local and diverse content can get lost in the vastness of the internet, especially related to music – moving us to support under-represented artists in this fashion.
!earshot-Distro has the benefits of carbon reduction with no packaging or transport waste, as well as expanded access to content online without taking up increasingly expensive storage space at stations.
How to access your upload credits to the !earshot-Distro.ca Campus/Community music distribution system
- Create an account on earshot-distro.ca (Independent Artist or Label)
- When registering, put in the referral code which is available via your participating association via their member login, email or newsletter on August of 2021
*The referral code applies to the first 10 purchases, then it drops to 5% permanently (even after the Jan 31st, 2022 date)
- Upload your songs (Click here for detailed support)
- When you get to the checkout, apply coupon code, if given one, via your participating association via their member login, email or newsletter
- Use the outreach button provided in-app to reach out to users who are interested in your genre.
List of participating Associations & Groups:
- Music BC
- Music New Brunswick
- Music Newfoundland and Labrador
- Music Yukon
- Musicians’ Rights Organization Canada
- Breakout West
- Music Managers Forum Canada
- Collective Music Nation
- Indie Week
- Saskatchewan Country Music Association
- Small World Music
About the NCRA/ANREC:
The National Campus and Community Radio Association/L’Association nationale des radios étudiantes et communautaires (“NCRA/ANREC”) is a not-for-profit national association working to recognize, support, and encourage volunteer-based, non-profit, public-access campus, community and native radio broadcasters in Canada. We provide advice and advocacy for individual campus and community (“c/c”) stations and conduct lobbying and policy development initiatives with a view to advancing the role and increasing the effectiveness of our sector. Our goals are to ensure stability and support for individual stations and to promote the long-term growth and effectiveness of the sector. The NCRA/ANREC currently has 116 member stations.